As a salesperson driven organization, one of the most important collateral for us is our Powerpoint slides. We polled all internal teams and found several hundred ppt pages that clients would see. It is essential that we put our best foot forward with every sales touchpoint, so I took on the task of taming this beast. I weaned what wasn’t needed, made sure it communicated concisely, and ensured that everything was perfectly on-brand.
A lot of our work at ZOOM is building a story about our audience which brands are looking to hear. I enjoy building easy to understand and visually attractive stories from data points. Some of the following are some examples from the entire 200 plus page deck can be found here.