This is the third summer in a row that I was tasked with building a strategy for a new Media Kit, which traditionally sets a tone for next year’s marketing. I decided to natively design the piece in Powerpoint, which would allow our sales team to natively drop any page into a PPT deck. My team and I built this document including the selling strategy, copywriting, and the design.
The strategic direction in this was completely new for us. Our pitch is completely audience focused and not tactic-based like other Out-of-Home Media companies. We created a marketing segment called Generation Active and based the entire document around this audience and how we are best equipped to engage them.