Holiday Marketing Tactics

Over the last ten years, my work places have asked me to use my art skills to create a custom holiday illustration.  My goal is to make the piece beautiful and special enough to garner space on a client’s desk for a few weeks in December.  Thus giving our logo some quality face time to important clients for very little cost.

The last couple of years I used a foil treatment to help make the cards standout from the crowd.  I feel the foil treatment really helps push the professionalism of the piece and shows that Zoom Media has enough time and money to spend on something as frivolous as holiday cards.  These were cobbled together in about 3 hours starting with some stock vectors as a base.  Then the vectors are re-colored and highly edited.  The final result is an efficiently-made piece that feels like it was totally custom built.  Many clients were delighted sent notes how much they enjoyed them.  I feel the goodwill that was generated in this effort was well worth the small cost.

I then make a digital versions as not every salesperson wants to send out physical cards to everybody.  Here is an animation that was built to live on a landing page on our website.  I cut the figures up in Illustrator and then assembled and animated the puppets in AfterEffects.  This is a skill I rarely get to use, but relish when I get to actually make something myself.