Marketing Master Deck

Near the end of the Summer is usually a slow period where I use this excess capacity to refine and improve our sales materials.  Two years ago, we assembled all of our sales materials into a titanic 300+ page Powerpoint that contained every potential sales scenario, and we called it the “Master Deck.”  Over the years, we found that storytelling using these materials wasn’t the best it could be.  Pages often contained overlapping content, which meant the story wasn’t as concise as possible.  I felt it was time to address this by rebuilding the entire thing from scratch.

I decided the best way to address this was to isolate each selling point into a list.  Then I worked with our Marketing Director and Content Writer to distill the essence of each of these into the most precise and concise story we could.

I then worked with my designers to finalize the product, which was deployed just in time for the significant influx of media spending at the end of the year. By mixing and matching these slides, it is easy to construct a compelling story that is precise, consistent, and beautiful.  This led to the largest quarter of business that Zoom Media ever experienced. Download the full document here and see some of the highlights below…