Most brand and agency media spending happens in Q4. My team created this postcard for each salesperson to hand address and send to 50 of their best clients to remind them of who we are and why our media delivers results that they are looking for.
In this creative, I chose a few of our greatest selling points that differentiate us with from other media offerings. We combined those stats with simple punchy text and clean illustration to make the creative that you see below. I felt that adding a silver foil feature on the front to help get noticed in the client’s mailbox. It cost about $700 more for this feature, but I felt it was an excellent investment for the postcards to be noticed.
All in the effort cost about $1,500 for printing and postage. Most of the hard work was put in by the salespeople who had to hand address every card, though I feel it would be this attention to detail that would get these postcards seen.
It is often hard to really measure results of these kind of efforts as it was a drive to contact each of our salespersons directly, but a few of them forwarded notes on how brands really liked this tactic, including one of our key clients Lexus.