Healthy Choice Brand Integrated Content
We won business from Conagra Brand’s Healthy Choice for a second time. This campaign was centered around these Brand Integrated Content pieces and included a small selection of sampling, couponing, and brand ambassador stations.
The biggest challenge with this project was the short turnaround time. I wrote the scripts a day after the contract was signed, and within ten days, we had final legal approval. I chose to put the shoot in a gym in the same building (The Merchandise Mart) as the client, so they could quickly attend. I didn’t expect about a dozen people from the brand to participate. We captured everything we needed and were right on schedule, even with the vast crowd.
Below are the finished content pieces. The thirty-second spots will play on our gym-based overhead video network, and the fifteen-second areas will run on Cardio screens as pre-roll before a workout starts.
Results: The campaign ran for a month starting on January 7th, 2019. The coupon redemption rate was outstanding, which closed another deal in the summer of 2019, which included the third round of contracted Brand Integrated Content spots, which were shot in September of 2019, but had multiple ConAgra brands and not just Healthy Choice.
Healthy Choice Brand Integrated Content
We won business from Conagra Brand’s Healthy Choice for a second time. This campaign was centered around these Brand Integrated Content pieces and included a small selection of sampling, couponing, and brand ambassador stations.
The biggest challenge with this project was the short turnaround time. I wrote the scripts a day after the contract was signed, and within ten days, we had final legal approval. I chose to put the shoot in a gym in the same building (The Merchandise Mart) as the client, so they could quickly attend. I didn’t expect about a dozen people from the brand to participate. We captured everything we needed and were right on schedule, even with the vast crowd.
Below are the finished content pieces. The thirty-second spots will play on our gym-based overhead video network, and the fifteen-second areas will run on Cardio screens as pre-roll before a workout starts.
Results: The campaign ran for a month starting on January 7th, 2019. The coupon redemption rate was outstanding, which closed another deal in the summer of 2019, which included the third round of contracted Brand Integrated Content spots, which were shot in September of 2019, but had multiple ConAgra brands and not just Healthy Choice.
