We won business from Conagra Brand’s Healthy Choice for a second time. This campaign was centered around these Brand Integrated Content pieces and included a small selection of sampling, couponing, and brand ambassador stations.
The biggest challenge with this project was the short turnaround time. I wrote the scripts a day after the contract was signed, and within ten days, we had final legal approval. I chose to put the shoot in a gym in the same building (The Merchandise Mart) as the client, so they could quickly attend. I didn’t expect about a dozen people from the brand to participate. We captured everything we needed and were right on schedule, even with the vast crowd.
Below are the finished content pieces. The thirty-second spots will play on our gym-based overhead video network, and the fifteen-second areas will run on Cardio screens as pre-roll before a workout starts.