Sanderman Coaching

This was a fun little project I took on as a freelancer this winter. Stephanie Sanderman is launching a life coaching business and I got to build her brand from scratch. Building brands is a passion and getting to write, design, and strategize is where I thrive.

I first started with helping her write her content and defining her brand language and look. Next I built this with WordPress and Avada. We are next going to launch a content marketing ploy with a blog that can be shared on her social channels. We’re also using SEO tools to try to find subjects that already have a large pre-existing audience and trying to break off some of that with engaging content.

Sanderman Coaching

This was a fun little project I took on as a freelancer this winter. Stephanie Sanderman is launching a life coaching business and I got to build her brand from scratch. Building brands is a passion and getting to write, design, and strategize is where I thrive.

I first started with helping her write her content and defining her brand language and look. Next I built this with WordPress and Avada. We are next going to launch a content marketing ploy with a blog that can be shared on her social channels. We’re also using SEO tools to try to find subjects that already have a large pre-existing audience and trying to break off some of that with engaging content.

This is a screen shot of the current home page.  We’ve optimized it to capture “Life Coach” traffic.  There is a call-to-action at the bottom of each page.  I used a full width slider on the top to visually engage the viewer.

I think the one of the most important experiences you add to a website are honest reviews.  From a marketing standpoint I feel this is the best way for a conversion… especially in her line of business.