ZoomMedia.com
I was hired as the Creative Director at Zoom Media in 2015, I was put in charge of an outdated poorly built website and was tasked to build a simple and easy to understand story for brands to engage with. I quickly deployed a new one-page long scrolling WordPress website. The sequential marketing story was really easy to understand and was deemed a success. Where this design wasn’t effective was in gathering data. The design asked very little clicking from the viewer, so we barely got any useful data from the analytics.
In the second half of 2018 we decided to rebuild the website, and this time build a multi page site where we could gather more data from user clicks. We used the same WordPress and Avada pair because of our team’s familiarity with it.
The hardest part was trying to get our other regions with vastly different products and language to cooperate. French and English Canada was easy because half of my team are French speaking Montrealers. The UK proved to be the hardest to work with, as our language and work cultures were very dissimilar.
It launched in January 2019 and was deemed a success from management. Inbound leads increased by 300% soon after launching. Below are a few screenshots of the now defunct website with comments below…
ZoomMedia.com
I was hired as the Creative Director at Zoom Media in 2015, I was put in charge of an outdated poorly built website and was tasked to build a simple and easy to understand story for brands to engage with. I quickly deployed a new one-page long scrolling WordPress website. The sequential marketing story was really easy to understand and was deemed a success. Where this design wasn’t effective was in gathering data. The design asked very little clicking from the viewer, so we barely got any useful data from the analytics.
In the second half of 2018 we decided to rebuild the website, and this time build a multi page site where we could gather more data from user clicks. We used the same WordPress and Avada pair because of our team’s familiarity with it.
The hardest part was trying to get our other regions with vastly different products and language to cooperate. French and English Canada was easy because half of my team are French speaking Montrealers. The UK proved to be the hardest to work with, as our language and work cultures were very dissimilar.
It launched in January 2019 and was deemed a success from management. Inbound leads increased by 300% soon after launching. Below are a few screenshots of the now defunct website with comments below…
This is the home page with a full width video that autoplays as soon as the viewer hits the page. Zoom Media’s story is really complex and the video at the top was a quick hitting 30 second primer that helped answer any questions and who our audience was. The rest of the page was laid out to tell a sequential story of all of our best selling points to a brand manager or media buyer.
This is the audience page which is the primary reason anybody would buy ads from us. Health club goers have are well educated, enjoy travel and technology, and high HHI. Paired with the fact that their audience can’t skip the commercials makes for a very attractive proposition. I felt this page had a lot of potential to draw organic traffic, so we did lots of SEO research on keywords and had them well represented on the website. We would sponsor Ad Words too with many of these keywords, which converted a decent percentage of clicks.
Success stories and testimonials are always a great way to drive results. We prominently displayed our best stats and large brands on this page.
The “Locations” page was a tool specifically for sales people to send our media buyers too. This wasn’t a page that would get much organic traffic because individual or market coverage isn’t something someone searches for. Instead it was built to answer Media Buyers questions and concerns as quickly as possible and to excite them for Zoom Media to be a way to reach a lot of their audience.
This is the home page with a full width video that autoplays as soon as the viewer hits the page. Zoom Media’s story is really complex and the video at the top was a quick hitting 30 second primer that helped answer any questions and who our audience was. The rest of the page was laid out to tell a sequential story of all of our best selling points to a brand manager or media buyer.
This is the audience page which is the primary reason anybody would buy ads from us. Health club goers have are well educated, enjoy travel and technology, and high HHI. Paired with the fact that their audience can’t skip the commercials makes for a very attractive proposition. I felt this page had a lot of potential to draw organic traffic, so we did lots of SEO research on keywords and had them well represented on the website. We would sponsor Ad Words too with many of these keywords, which converted a decent percentage of clicks.
Success stories and testimonials are always a great way to drive results. We prominently displayed our best stats and large brands on this page.
The “Locations” page was a tool specifically for sales people to send our media buyers too. This wasn’t a page that would get much organic traffic because individual or market coverage isn’t something someone searches for. Instead it was built to answer Media Buyers questions and concerns as quickly as possible and to excite them for Zoom Media to be a way to reach a lot of their audience.
