I was hired as the Creative Director at Zoom Media in 2015, I was put in charge of an outdated poorly built website and was tasked to build a simple and easy to understand story for brands to engage with. I quickly deployed a new one-page long scrolling WordPress website. The sequential marketing story was really easy to understand and was deemed a success. Where this design wasn’t effective was in gathering data. The design asked very little clicking from the viewer, so we barely got any useful data from the analytics.
In the second half of 2018 we decided to rebuild the website, and this time build a multi page site where we could gather more data from user clicks. We used the same WordPress and Avada pair because of our team’s familiarity with it.
The hardest part was trying to get our other regions with vastly different products and language to cooperate. French and English Canada was easy because half of my team are French speaking Montrealers. The UK proved to be the hardest to work with, as our language and work cultures were very dissimilar.
It launched in January 2019 and was deemed a success from management. Inbound leads increased by 300% soon after launching. Below are a few screenshots of the now defunct website with comments below…