Content creation is a prime objective in my Marketing Director role. I recently hired a full-time content writer and trained him to fully understand the media buying industry. This article is the first piece of content we published from him.
Facebook recently removed valuable targeting tools that will significantly decrease the ability of advertisers to connect to their audience. We penned this article in the name of our CEO talking about how Digital Out-of-Home media is an effective alternative to reach your audience.
I had the article published in Digital Signage Pulse, a popular industry trade news site. I then got Barry Frey, the head of an influential trade organization, to tweet and post it on Linkedin. Furthermore, I had our salespeople and myself to further extend the reach of the article.
Here is the link to the article: