A European startup grocery delivery service called JOKR launched its service in a few neighborhoods in Manhattan. They needed a media plan to grow brand awareness in specific neighborhoods within a small budget. We closed a decent media package that included digital taxi-top boards, Citibike Kiosks, and a large wallscape.
My job was to amplify the deal and get as much publicity for us and the client as possible. Hopefully, this would help keep us top-of-mind when they needed more media. I wrote a short article and then submitted it to the brand, saying how we want to brag about your marketing prowess and get it in the out-of-home media publications. The article was titled: JOKR Launches Supermarket-Sized Media Campaign in NYC. The client was thrilled with the idea, and I worked with their PR agency to finalize the copy.
I then submitted it to several trade websites. Nearly all of them accepted it. Within a few days, it was published by a vital industry publication, the DPAA, Billboard Insider, and the Daily DOOH.
Not only was the original media campaign successful, but the free earned media kept us top-of-mind when they needed more media. Soon they renewed the deal, which ended up being the largest single contract we ever received.