We met a unique client looking for a media solution to activate an entire out-of-home campaign. The Chosen is a crowdsource-funded show that has a gigantic following. They were able to secure $40 million of funding for the production and launch of the show’s third season. The budget for this campaign was only $750,000, but they already have raised half of the funds for the fourth season. It was clear to me if we won this business, we could win four more seasons after this.
The Chosen’s studio previously spoke with Lamar and Clearchannel, the biggest players in the billboard business. We guessed that our competitors didn’t roll out the red carpet from talking with them. My strategy was to build a fantastic and unique presentation that not only provided solutions they were already looking for but for new and exciting media ideas to engage their audience. We would have to blow away the industry leaders to win this business.