My team creates content and collateral to engage two separate audiences: Media Buyers and Media Owners. The OOH Report is aimed specifically at the owners and intending to position Blip/Adkom as thought leaders in the industry.
This is only the second installment of the OOH Report and was deployed to about 1,300 emails on May 4, 2022. It was only the second time we utilized this list, so it was still relatively new to this audience. Even against these odds, the results were impressive. Not only was it well-received, but the content was spot on target. The highlights are below:
We just started building content for the unique audience of small media owners, so we were shocked at how successful this was in engaging them. The click-through rate benchmark for the media and advertising industry is 2%. Nearly 1 in 5 email openers downloaded the printable PDF that was the first call-to-action in the mailing. That is more than 9X the benchmark!
It feels good to deliver such definitive results. You can read the stat report here, this was the printable leave-behind, and you can see a PDF of the actual email here.