I was working for Blip/Adkom for several months and waiting for our series B funding so I could afford the talent I would need to build a new website for Adkom. The previous website was such a disaster the brand couldn’t wait any longer. As the financing markets changed considerably in May, I decided to do it almost entirely in-house.
I held a kickoff call in the first week of June 2022. On the team, we had:
- My marketing intern
- A copy/content writer
- A designer
- A HubSpot automation expert
I usually prefer to use WordPress, but since HubSpot was the center of our data world, I wanted to give the CMS a try because it would keep all of our data and tools in one spot. To my surprise, it provided everything we needed and was very easy to use.