Trends Report

Advertising Trends Report

At OUTFRONT Media, a leading out of home advertising company with over $2 billion in revenue, I led the development of their annual advertising trends report, a key component of their Q1 sales strategy. My role involved simplifying the industry’s complexities into practical insights to assist clients in meeting their objectives.

In a concise timeframe of just over two weeks, I delved deep into the marketing realm, conducting extensive research on advertising data, consumer behavior, and industry trends. This efficient yet comprehensive process enabled me to author and design a report that captures the essence of the current market and serves as a strategic guide for effective advertising in the year ahead.

Upon completion, the report received immediate recognition from our Chief Marketing Officer, who distributed company-wide. While it’s still too early to quantify the exact impact, we’re seeing promising strides, and the report has played a pivotal role in steering us toward our year-end goals.

The success of the 2024 Advertising Trends Report is further proven by its widespread distribution to the advertising world through the Ad Club of New York and in the marketing publication Media Village, where it got significant traction being shared across social media. The report was also featured in important industry trade publications such as OOH Today and Billboard Insider, further solidifying OUTFRONT’s status as a marketing and media thought leader.

In conclusion, this project’s rapid integration into all of OUTFRONT’s marketing initiatives is a testament to my marketing acumen, strategic foresight, and unique capacity to ideate, write, and design with agency-level proficiency. Furthermore, its recognition by leading voices in the media world underscores the value of this project. You can click here to download a copy of the report.