Marketing + Creative Strategy
I possess a diverse skill set to lead a successful content or marketing campaign from strategy to deployment. During my twenty years in the creative and marketing industry, I’ve cut my teeth at every stage of the pipeline. This combination of knowledge and experience lets me produce the best from my teams. Superior results under budget are consistently delivered, whether growing organic web traffic, activating a social media campaign, or building a brand. Below are some examples of work I was directly responsible for or did myself.
Marketing +
Creative Strategy
I possess a diverse skill set to lead a successful content or marketing campaign from strategy to deployment. During my twenty years in the creative and marketing industry, I’ve cut my teeth at every stage of the pipeline. This combination of knowledge and experience lets me produce the best from my teams. Superior results under budget are consistently delivered, whether growing organic web traffic, activating a social media campaign, or building a brand. Below are some examples of work I was directly responsible for or did myself.
Newsletter Content
It was only the second time we utilized this list, so it was still relatively new to this audience. Even against...
Sales Proposal Win
We met a unique crowdsource-funded streaming series client looking to activate an entire out-of-home...
Facebook Targeting Content
Facebook recently removed valuable targeting tools which will empower Digital Out-of-Home media to grow in relevance...
JOKR Client Win
A European startup grocery delivery service needed a media plan to grow brand awareness in specific NYC neighborhoods...
Native Content Strategy
We were speculating that agencies would spend more on gym media if they actually had content that featured fitness and would be native to our space...
Healthy Choice Content
The biggest challenge with this project was the short turnaround time. I wrote the scripts a day after...
Marketing Master Deck
I was tasked to lead the redesign of all of our marketing materials again in a titanic document that we call the "Master Deck". This time I decided to build...
Social Media Extension
Our offerings reach over 26,000,000 gym members, which is a lot. But compared to other forms of media our reach is pretty small. I came up with...
Q4 Engagement Tactic
Most brand and agency media spending happens in Q4. My team created this postcard for each salesperson to hand address and send to 50 of their best...
Newsletter Content
It was only the second time we utilized this list, so it was still relatively new to this audience. Even against...
Sales Proposal Win
We met a unique crowdsource-funded streaming series client looking to activate an entire out-of-home...
Facebook Targeting Content
Facebook recently removed valuable targeting tools which will empower Digital Out-of-Home media to grow in relevance...
JOKR Client Win
A European startup grocery delivery service needed a media plan to grow brand awareness in specific NYC neighborhoods...
Native Content Strategy
We were speculating that agencies would spend more on gym media if they actually had content that featured fitness and would be native to our space...
Healthy Choice Content
The biggest challenge with this project was the short turnaround time. I wrote the scripts a day after...
Marketing Master Deck
I was tasked to lead the redesign of all of our marketing materials again in a titanic document that we call the "Master Deck". This time I decided to build...
Social Media Extension
Our offerings reach over 26,000,000 gym members, which is a lot. But compared to other forms of media our reach is pretty small. I came up with...