Christine Bibbo Herr Batiste Dry Shampoo
We won an elusive CPG contract from a large player Church & Dwight. They wanted a native content piece with a beauty influencer. The brand chose Christine from a few female influencers that we offered. They had some strict guidelines to follow concerning product usage, makeup, hair, and outfits. We passed all of these with flying colors as the first draft only had some minor revision requests. The campaign did really well in our post-campaign impact study and we’re hoping to get more of their business in the future.